Strategic Communication
Tactical communication actions and planning can lead to key relationships with organizations, individuals or policymakers, essential to the advancement of a cause. Whether it’s an issue, interest, policy or objective, we seek and engage audiences, organizations and individuals to better preserve or advance a client’s initiative.
Each communication strategy is meticulously tailored to fit the need of each client. Our strategies serve as a guide for media and public relations activities and communications, an outline for implementing internal and/or external objectives and goals, and can range from communicating small policy issues, to plans that extend to years ahead. Heartland Strategy Group’s targeted communication practices provide guidance, consultancy and actionable to best achieve specific communication goals.
Services include:
• Identify and analyze audience
• Goal and objective setting
• Decide and define messages
• Strategic planning
• Select and establish communication channels
• Evaluate and analyze actions